Dominating Your Industry on the Internet

SEO, PPC, Organic, Search Engines, Facebook. Thought you were covered when you finally learned what LOL was in the texting world? Well, the Internet lingo is much more robust and at times, quite confusing. But it is 2011 and many companies and people still don’t know how to use the Internet to grow their business and knowing all that language is important. Enter Todd Paton from Paton Marketing.

In the 1990s, Paton was already a self-made success story. With a stable booming mortgage and real estate company that had nearly 100 employees and five offices between Tampa and Miami, Paton was set. What he didn’t anticipate, as many didn’t, was the bust that would come almost ten years after building up an empire. By 2007, Paton had lost everything and had to start all over again.



With no time to waste and a go-getter attitude, Paton thought the next best thing would be related to marketing on the internet. He decided to go learn from the world’s top internet marketers or internet marketing consultant at The Big Seminar. Little did he know that it really was the next big and crucial thing; it was also the wave of the future. After going to the seminar, Paton hired Internet Marketing guru Stephen Pierce to personally train him. After 6 months of intense training, Paton set out to implement what he had just learned by helping a builder in Tampa. Using his new found systems and strategies, Paton sold 15 homes in just 10 days on the internet. Needless to say, he knew that it was time to embark on his new road to success.



Paton provides some insight:



What is the advice you would give to business owners who want to get started?



Don’t spend any time or money marketing your business on the Internet until you’ve performed thorough key word and market research. With all the tools and resources available online, there is no need to assume or guess when developing your marketing model.

What should be the ultimate goal when it comes to Marketing your business online?



Getting on page 1 of Google organically should be the #1 priority for a business.



So how is that achieved?



There are only two ways you can be on page 1 of the search engines, through pay-per-click or organically.



What is pay-per-click?



PPC is advertising with search engines. You bid on keywords that are relevant to your target market and then you pay when a visitor clicks on your ad. The benefit of PPC is you are able to quickly get your website in front of your prospects.



What is organic?



An "organic" listing is where your website appears naturally in the search engine results. Unlike PPC, you can get an unlimited amount of clicks without paying for them.



In order to achieve high organic search engine placements, you must build the value of your website (as it relates to the search engine robots). To accomplish this, you must implement both onsite and offsite SEO techniques.



Working with Paton Marketing – how can one get started?

Call me at my office and I will be happy to do a free consultation. The other option is you can visit www.gradeyourwebsite.com to first get an idea of how well your website is optimized.